2026 Marketing Calendar

January

Out with the old, in with the new! Freshen up your product lines with new jewels for 2026.
Many see the new year as a reset, so stock up on classic jewelry essentials for customers seeking out everyday staples.
Now is the time to start gearing up for Valentine's Day! Mid-January is the perfect time to start decorating and stocking up for this loving holiday. It's not just a lovers' holiday anymore - parents buy for the kids, besties buy for each other...think cousin, aunt, mom & dad, etc. ~ celebrate all the special people in your life! Click here to check out our Valentine's Day-related products.

Jan – National Hobby Month

Prepare for the month by purchasing charms for as many hobbies as possible, from fishing to cooking to bird watching! Find all our hobbies and sports charms here.
Encourage employees and customers to participate in their favorite hobbies or try a new one.

Jan 1^st - New Year's Day

New year, new products. This slow month is a great time to refocus your marketing and promote your new items.
Ask your customers! Now is a great time to engage with them, understand which products they are looking for, and identify how you can improve their shopping experience. Connect with them on social media and compile all the feedback for the previous year.
People consider the New Year a time to change, inspire, and grow. Many make resolutions to motivate them to improve and do more in the upcoming year. Have an “Inspiring Quotes Contest” or a “Share Your Resolution Contest” to engage and motivate customers.

Jan 9^th – Law Enforcement Appreciation Day

Show your appreciation by offering a discount to law enforcement personnel.
Shop our police shield charm here.

Jan 19^th – National Popcorn Day

Pop fresh popcorn and offer it to customers while they browse the store.
Run a promotion offering customers a free popcorn charm when their purchase exceeds a specified amount.
Find our cute popcorn charm here.
Fill a jar with kernels or popped corn and play Guess How Many?, the customer who guesses the correct amount or is the closest will receive a discount or freebie on their next purchase.

Jan 20^th – Martin Luther King Jr. Day

Recognize and appreciate King's strides and how far we have come while recognizing that change is still needed.
Donate to organizations working for racial justice.

Jan 29^th – National Puzzle Day

Have a large puzzle on a table in your store (with a sign letting customers know this is National Game and Puzzle week). Have your employees complete the edges, and then any customer who adds a piece will get a discount. Get creative with your promotions!
Shop our puzzle and game items here.

February

Love is in the air! Order your Valentine's gifts on the 1st to receive them by Valentine's Day. Click here to check out our Valentine's Day-related products.
Prepare for a celebration and stock up on festive Mardi Gras jewels. Click here to see our selection.

Feb - Black History Month

Celebrate Black History Month by participating in social conversations and/or events.

Feb – National Library Lover’s Month

Register with Little Free Library to encourage more reading in your community. These libraries encourage people to take a book or share a book - creating one in your store will encourage people to come in to get a book and shop there!
Check out our adorable book charms.

Feb - National Cancer Prevention Month

Promote cancer prevention and healthy lifestyle choices in your community through educational posts. Follow @HHSGov and use #CancerPrevention on social media.
World Cancer Day is Tuesday, February 4th. Offer discounts to customers wearing purple ribbons. Use hashtags #WeCanICan and #WorldCancerDay on social media channels and visit http://www.worldcancerday.org for more information on what you can do to reduce the global impact of cancer.
Encourage employees to make healthier lifestyle choices to reduce the risk of cancer. Set out fresh food and healthy snack options at all team gatherings.
Early detection saves lives! Awareness campaigns and workplace health and well-being initiatives are significant in raising awareness.

Feb - American Heart Month

Consider a combined social media post for American Heart Month and Valentine's Day: “The perfect gift this Valentine’s Day is the gift of heart health." Or "Don't forget, it's ALSO American Heart Month."
Offer customers a discount for wearing red and mentioning the promotion at checkout.
Display heart-related and red-themed items on a merchandising table at your storefront. If you do not have a brick-and-mortar store, you can post images of the related items on your social accounts with calls to action.

Feb 6^th - National Wear Red Day

To do your part in raising awareness for this nationally designated heart health day, you make a social media post offering a discount to customers who wear red and mention the promotion when checking out.

Feb 8^th - Superbowl Sunday

Join social media conversations and connect with sports fans everywhere! Engage with them on social media by asking which team they are supporting. Use #Superbowl2026 to get the conversation going.
Turn the score into a deal! Use the difference between the two teams' scores as the price reduction. Ex: If one of the teams scores 7 and the other scores 14, take 7% off all merchandise for the rest of the day or the next day. Promote through social media and email.
If you're open during the game, serve snacks and drinks.
Get some fans off the couch during halftime with a giveaway or a discount that’s only available during halftime.
Shop our football charms here!

Feb 14^th - Valentine's Day

Create a Valentine's-themed storefront merchandise table with great Valentine's gift options.
Offer a special discount for the special day.
Host a "Share the Love" promotion through your social media outlets: Ask customers to share sweet or romantic stories or images with a specific hashtag (preferably including your business name). Pick the best post to win a prize or discount. Don't forget to give them a shout-out!
Host a Valentine's Day event with sweets and even sweeter deals! Don't forget to send a promotional email or create a stand-out social media post at least a week before.

Feb 17^th - Chinese New Year

The United States is home to the largest Chinese New Year celebration outside China. Don't miss out on the celebration! You can honor Chinese culture and Chinese New Year traditions by decorating in reds and golds.
Provide gifts to valued partners and customers of Chinese heritage.

Feb 17^th - Mardi Gras

Have a "FAT" sale for Fat Tuesday. Team up with other merchants around you to throw a bash: play jazz music, offer free festive beads with purchase, or set out snacks and beverages to draw potential customers in. If you do not have a brick-and-mortar store, promote the sale with a festive, colorful email campaign or a social media post.
Are you located near a parade route or a Mardi Gras event? Promote your location, near or far, on social media accounts.
Shop Mardi Gras colored and themed jewels here!

March

Spring break for schools typically falls in mid-March. You can check your local schools for the exact dates and be sure to cater to student customers' needs this month.
Stock up your store for the Spring months! We have new arrivals and Spring products here.
You'll have plenty of luck with our St. Patrick's Day-themed items! Stock up now to receive them in time.
Check out our Mother’s Day and Graduation gift ideas in our latest catalog, full of new and old products!

Mar - Autism Awareness Month

The national symbol for Autism Awareness is the puzzle piece, which is meant to reflect the complexity of Autism and represents the diversity of the individuals affected since every puzzle piece is different in some way. Shop our Awareness item here.
Participate in online and local events and activities to raise awareness of Autism and promote inclusion for all individuals.

Mar - National Nutrition Month

Keep healthy snacks for sale or free at your register. Include these healthy snacks in employee meetings or your break room.

Mar - American Red Cross Month

The American Red Cross runs blood drives and provides aid and emotional support to disaster victims and relief. If you would like to support communities in rebuilding and fundraising, click to see how you can participate in our I'm A Star donation program.

Mar 6^th - Employee Appreciation Day

Show your employees you care by having a party with food, drinks, and/or incentives. While this national day celebrates employees, the best practice is to honor hard work and loyalty year-round.
Offer employees a “Stay Home with Pay” voucher. This gives them the option to take a well-deserved wellness day.
Put together a “Stress Kit” for all employees. This could include stress balls, neck pillows, tea, water bottles, and relaxing music playlists.

Mar 8^th - International Women's Day

Participate in social conversation by using the 2026 campaign theme: #GivetoGain.
Offer discounts or incentives to employees and customers to purchase gifts for the women in their lives.
Visit www.internationalwomensday.com to learn more about participating in your community.
Launch an email marketing campaign that celebrates women. Make it pink-themed and invest in a giveaway.
Sponsor a social awareness campaign that targets women (ex., Breast cancer awareness)
Shop all pink items here.

Mar 8^th- 14^th - National Girl Scout Week

Visit www.girlscouts.org to get information on your local Girl Scout community and to see how you can participate.
If a Girl Scout is selling cookies near or at your brick-and-mortar store, communicate this to your customers via email, social media, or a simple store sign with the dates and times they will be present.

Mar 15^th- Apr 6^th - March Madness

Shop basketball charms here.
Ask customers to wear the jersey of their favorite college basketball team in-store for a discount during March Madness.
Create a merchandise display for any college-related or sports-related items.

Mar 17^th - St. Patrick's Day

Integrate green into your storefront merchandising and suggest unique St. Patrick’s Day gift ideas.
Make a social media post with an image of your St. Patrick’s display or related items.
Offer a discount to customers wearing St. Patrick's Day-themed clothes.
Have a social media contest: “Post a St. Patrick's Day-inspired picture on Instagram using #(retailer name)StPatricks. The winner with the most likes can come in and claim their “pot of gold” (gift).
Shop our St. Patrick’s Day Items.
Don’t forget to wear green! Shop our green-colored items here.

Mar 20^th - First Day of Spring (Spring Equinox)

Create Spring-related social media content and in-store displays. Check out some Spring items here!
Pick the slowest day of the week to hold a “Spring Cleaning Sale” – heavily discount your slowest-moving items or items you want to discontinue.

April

Stock up your store for the summer months to come! Check out summer items, from toe rings to turquoise, here.
Bridal season is in full swing! Find beautiful gift options for newlyweds and wedding parties, including bridesmaids and groomsmen, in our Bridal Catalog. Take advantage of this peak season with promotional bridal events. Shop our bridal selection here.
Order book charms early so there's plenty of time to get them for National Library Week.
HOP on into Easter seamlessly. Our jewelry is perfect for Easter egg hunts and gifts. Explore everything Easter-themed here and order now to receive your order.
Earth Day is at the end of the month. Inspire your customers with Eco-friendly products. Shop our Earth Day items here.
Everything is in full bloom! Check out our current Catalogs, full of new products and must-have classics.

Apr 1^st - April Fool's Day

Think of a creative/ironic hoax to post on social media related to your business. Get your employees involved, too. Some other business examples: Burger King said they were working on a “more left-hand-friendly burger.” Everybody loves a good laugh!

Apr 3^rd - Good Friday

Shop crosses here.

Apr 5^th - Easter

Host an Easter Egg or scavenger hunt! This could be in-store, or you can cross-promote your brand by partnering with other small businesses in your community to reach a new market - partner with businesses you admire and respect. Provide drinks or snacks to participants.
Check out our Easter items here.

Apr 15^th - Tax Day

Remind employees to get their taxes filed on time.

Apr 19^th – 25^th - National Library Week

Have a week-long promotion where customers can present their local library cards for a discount. Create a social media post about this promotion and display signs in your store.
Host a book donation drop or trade at your store to encourage more reading in your community.
Check out our adorable book charms!

Apr 19^th – 25^th - National Volunteer Week

Choose a charity to support and engage customers and employees, too! Offer a discount or gift for customers who volunteer a certain amount of time or donate a certain amount of money.

Apr 22^nd - Earth Day

Have reusable bag promotions to entice greener living. Get retailers in your community to participate, and everyone can order the same bags to sell (or give away).
Host an outdoor photo contest via Instagram.
Collect recyclables at your store and offer discount incentives to participants.

May

It's graduation month! Set up a merchandise/display table with gift options for new graduates. Shop our All Occasions Gift Catalog here!
Prom season is upon us. Offer graduates and prom attendees special deals this month and promote relevant merchandise. Shop our collection here!
Don't forget about Teacher Appreciation Week- make sure to have gifts that would be great for teachers. Check out our teacher-related products here.
Our jewelry is perfect for Mother's Day - Shop our collection here.
Commemorate those who fought for our country this month for Memorial Day- shop our patriotic products here. They are perfect to display at your register all month long.
Things are starting to get hot! Check out our Summer Catalog, featuring new and classic products.

May - National Physical Fitness and Sports Month

Have a promotion: wear your team jersey in-store for a small discount.
Encourage employees to lead a fit and healthy lifestyle.

May 5^th - Cinco de Mayo

Consider showcasing the work of local Mexican-American artisans if you have a storefront.
Capitalize on this billion-dollar spending holiday in the U.S. Have festive music, let employees participate, and decorate your store. Host a large-scale event where customers can eat, drink, shop, and immerse themselves in the Mexican-American holiday.

May 4^th- 8^th - Teacher Appreciation Week

Host a special event and invite children into your store to pick gifts for their teachers. Create an incentive or offer a discount if a student or parent mentions the promotion. Don’t forget to share on social media. Include special gift wrapping if it fits your budget.
Create a merchandise table (or stock near the register) with teacher gift options.
Offer discounts to teachers and administrative staff.
Check out our teacher appreciation items here.

May 8^th- 14^th - National Women's Health Week

Create a gift basket with health-related items, service coupons (engage other retailers), or event tickets (sports or health-related). For each purchase this week, the consumer enters their name in the drawing to win the basket. Draw them at the end of the week. Don’t forget to post on social media and email your customers to inform them about the promotion in advance.
Sponsor a social awareness campaign that targets women (ex: breast cancer awareness).

May 10^th - Mother's Day

Let your customers know well in advance that you’re stocked up for Mother's Day. Make a social media post or pull out that mailing list. List items that would make great gifts to take the guesswork out.
Make the shopping experience hassle-free by offering gift wrapping.
Create a “Mother’s Day” specific hashtag on social media. Ask consumers to share pictures, sweet thoughts, or Mother’s Day-related posts. Whether there is an incentive or not, the posts will create nostalgia, and your brand will be associated with love.
Explore our custom engraving and drop shipping services! Your customer can choose an engraving and have the gift shipped directly to their mother. Find out more about our services here.
Our “mama bear” necklaces are the perfect gift for all mothers or mothers-to-be!

May 25^th - Memorial Day

Have a Memorial Day sale - Decorate in Red, White, and Blue.
Consider offering veterans and military personnel year-round discounts.
Hold a raffle for those who present a military ID. The prize could be tickets to a local football game or a Memorial Day event.
Check out some of our Memorial Day-related items here.

June

Shop ahead of time for Father’s Day items here!
School is officially out for the summer, so students are ready to shop. Consider running a summer promotion for students.

Jun - National Candy Month

Create a social post and email offering a “sweet deal” for new customers.
Print your business's logo or name on M&M’s and have them at the register. Or have a bowl of candy all month long for customers and their children with a sign that reads “Happy National Candy Month.”

Jun 5^th - World Environment Day

Advertise an Earth Day promotion and giveaway on biodegradable paper and postcards that you can PLANT!
Consider selling reusable bags instead of paper or plastic bags in your store. Customers will relate your brand to the eco-conscious movement.
Sponsor an “Adopt-a-Highway” area in your community to keep roads clean and litter-free. Click here for more information.
Explain ways you reduce, reuse, or recycle in your store. Consumers really appreciate environmentally conscious brands.
Create a recycling/reuse program that allows customers to bring in items and receive a discount on a future purchase.

Jun 8^th - National Best Friends' Day

Celebrate this day by carrying these best friend items!

Jun 9^th- 15^th - International Men's Health Week

Promote Men’s items if your store carries them. Create a merchandise display.
Shop our Men's Collection.

Jun 21^st - First Day of Summer (Summer Solstice)

Hold a summer sidewalk sale (weather permitting). Keep it summer-themed and make a large sign.
Make a social post with a “Summer Must Haves” list and create a resort/vacation display in-store.
Summer is typically slower for most retail businesses. Pick the slowest day of the week and have a one-day-only sale to draw customers in.
Anklets and toe rings are a great summer item – Check out our selection here!
Shop our Summer Collection here.

Jun 19^th - National Flip Flop Day

Stock up on flip-flop charms and encourage customers to accessorize with as many anklets and toe rings as their hearts desire!

Jun 21^st - Father's Day

Have a small sale on these items with a themed display table.
Post on all social channels that you carry men's items, and create a collection of items that make great Father's Day gifts.
Shop our Men's Collection.

July

Beat the heat this summer! These ice cream trinkets will be great to have for National Ice Cream Day this month.
Run a “Christmas in July” promotion/sale: re-create the joyful feeling of Christmas with a playful nod (for example, a sand snowman on the beach or Santa with shades and swim trunks).

Jul - National Culinary Arts Month

Shop our culinary-related charms here!
If you have a blog, make a new post with your favorite recipes. Everyone can appreciate good food!

Jul - National Independent Retailer Month

Use the hashtag #IndependentRetailerMonth in your social media posts to raise awareness of stores in your area.
Partner with other independent businesses in your community to gain new exposure and customers.
Engage your business on Foursquare. Allow customers to "check in" to your store and offer exclusive, exciting freebies and discounts.

Jul - National Parks and Recreation Month

Hold a trunk show with some best-selling items in your favorite local park – offer a discount while bringing awareness to the importance of parks and rec in our communities.
Show your support on social media and use #PlayOnJuly.

Jul 4^th - Independence Day

This is the biggest national holiday of the summer season. Independence Day sales are huge opportunities for retailers to move products. Pair slow-moving items with related products and re-package as a special buy with a discount. Don’t forget to promote it on all social media channels and email customers.
Shop USA charms here.
Participate in or sponsor community events such as parades, firework shows, and fairs.
Give away stick flags with every purchase.

Jul 19^th - National Ice Cream Day

Have an Ice Cream Party! Who doesn't love a cold scoop on a summer day? Shop ice cream charms here.

Jul 26^th - National Parents' Day

Make your business space kid-friendly by offering a table stocked with books or coloring materials so children are occupied while their parents shop.
We have the perfect jewelry gifts for parents or parents-to-be. Shop here!

August

It's back-to-school month! Offer a back-to-school sale or a discount to any student who presents a student ID.
Give back to your community by giving away small school supplies such as rulers or crayons with purchases over a specified dollar amount.
Don’t forget to look up back-to-school tax-free weekend item lists and dates for your specific state. Click here for more information.

Aug 2^nd - National Friendship Day

“Refer a Friend”- Have a promotional event where if a customer refers another customer to you, they get a discount!
Bolo bracelets are the perfect matching friendship gifts! Shop here.
Shop friendship-related jewels here.
Host an after-hours gathering for friends so they can be the first to see new arrivals or offer them an overall store discount.

Aug 12^th - International Youth Day

Discount all children’s items and gifts. Promote the sale a week beforehand.
Volunteer your time to a youth charity or non-profit organization in your community and keep information on how your customers can get involved at your cashier’s stand or with a social media post.
Shop our junior's jewelry collection here.

Aug 19^th - World Photo Day

Celebrate your community's passion for photography! Create a branded hashtag for your retail name and host an Instagram challenge with incentives for the “best picture” featuring a product from your store.
Don’t hesitate to invest in a good photographer/product photographer for your store. Well-shot and edited product images for your online store and promotions are the first things customers see and remember. They will make all the difference.
For official information, click here.

Aug 26^th - Women's Equality Day

Host a “Ladies Night Out” for your community's female customers and small business owners. Provide beverages and offer cross-promotional discounts to retailers in your community who want to participate.
Women make an average of 20% less than men in the United States. Offer a 20% discount for women (and men) and use hashtag #20PercentCounts or #WomensEqualityDay on social accounts today.
Highlight female employees on social media.

Aug 26^th - National Dog Appreciation Day

Have water bowls set outside year-round if you are in an area where people and their pets frequent. Customers will appreciate it, and so will the doggies!
If your store is pet-friendly, let customers bring their dogs in for a small discount or a dog treat with purchase.
Shop all dog-related items here.
Host the cutest dog contest through Instagram. Ask followers to post photos of their dogs and tag 3 people in each photo to drive more traffic. Pick a winner with the best picture to receive a gift. Use a hashtag with your store name so the postings are easily trackable.
Promote #AdoptDontShop through your social media channels.

September

Hispanic Heritage Month runs from Sep 15th to Oct 15th and honors the culture and contributions of Latino Americans. You can participate in community festivals, exhibits, and events to align your business with multicultural mindfulness and respect.

Sep 1^st - Labor Day

Prepare for the end-of-the-season beach getaways, cookouts, and road trips! Create a merchandise table for easy purchases.
If you are open, have a sale and market early! Take advantage of the warmer weather and consider having a pitcher of tea or lemonade for customers to cool off.
Don’t forget that Labor Day is about all the workers who contribute to this country, so find a special way to celebrate and reward your employees for their hard work. After the holiday, you can leave small personalized promotional gifts on their desk or workstation.
This also marks the end of summer – begin fall specials or have a summer clearance sale.
Participate in community events.

Sep 4^th - National Food Bank Day

Encourage customers to volunteer or donate to your local food bank. Food banks accept nonperishable food items and cash donations daily. Check their needs list for the fresh items they are seeking.

Sep 10^th - National School Picture Day

In school pictures, customers can stand out from the crowd by wearing dramatic, eye-catching statement earrings. Shop our earrings here!

Sep 11^th - Patriot Day

Offer a discount for law enforcement and military if you don’t already.
Get involved with a veteran’s charity.
Use #PatriotDay or #DayOfServiceAndRemembrance to post on social media and show your business’s support.
Fly a flag outside your brick-and-mortar location/s.
Shop our patriotic items here.

Sep 13^th - National Grandparents' Day

Have in-store promotions that cater to both grandchildren and grandparents.
Host a social media contest: Ask your followers/customers to share a photo of their grandparents. Pick a winner and offer to mail them a family-related gift.
Shop #1 Grandma Charm.

Sep 19^th - Responsible Dog Ownership Day

Encourage customers to shop with their fur babies.
For more information on responsible dog ownership, visit www.akc.org. Use #ResponsibleDogOwnershipDay to post on social media.

Sep 22^nd - First Day of Autumn (Autumnal Equinox)

Start solidifying a holiday marketing plan NOW!
Highlight fall-related merchandise through visual displays and promotions.
Participate in community fall fairs or events.
Have a photo shoot with your fall items to create new seasonal content for your website, advertisements, and social accounts. Re-merchandise your store to match the change of season.

Sep 22^nd - American Businesswomen’s Day

This is a day to reflect and praise women’s contributions in the workforce - a great day to do something special for your female employees.
Align your business with social causes that support women’s equality.
Partner with other female-owned small businesses in your community to offer a package promotion.
Give a speech or volunteer at a local high school's career day to encourage young women to follow their passions.

Sep 25^th - International Daughter's Day

Show daughters worldwide how much they are loved and appreciated - Shop our daughter charms here.
Run a promotion offering a special discount to customers who come in to shop with their daughters.

October

October is the month of Halloween - Shop our Halloween collection here.
October is National Breast Cancer Awareness Month. Shop our breast cancer items here.

Oct - National Breast Cancer Awareness Month

Send an e-card to your mailing list to remind recipients to schedule regular check-ups.
Offer a percentage off to customers who wear pink or a pink ribbon and mention the promotion at the register. Don't forget to push across all social media channels to inform the public about the month-long promotion.
Ask your social media family to join the conversation. Make a Facebook post and encourage women to share their stories on breast cancer. Donate $1 to the Susan G. Komen Foundation for every comment.
Use #BCAstrength and tag @BCAcampaign in any social posts. Click here to learn more.
Shop our breast cancer items here.

Oct - National Book Month

Have a promotion: If customers bring a new or used book to donate, they receive a discount on their purchase. At the end of the month, you can donate the books to an organization or a secondhand bookstore in your community.
Recommend a book on social media and use #NationalBookMonth to get the conversation going.
Check out our cute book charms here.

Oct - Women's Small Business Month

Offer a discount to women who own small businesses in your community.
Partner with other female small business owners to host a cross-promotional event celebrating women in business.
Find local female business owners; ask if you can advertise in their store (bulletin or at the counter) in exchange for letting them advertise in your store.
Apply for awards – Most associations and groups present numerous award opportunities for female (and male) employees. List any awards received on your website or LinkedIn Profile or even print them on your business cards.

Oct - Photographer Appreciation Month

Do you have a "go-to" marketing photographer? Make sure they know they are appreciated by offering a gift or gift card! Make sure to credit them if you use their images on Instagram.

Oct 6^th - National Consignment Day

Encourage customers to purchase second-hand merchandise and spice up their new look with new jewelry.
Offer a discount to customers purchasing second-hand merchandise.

Oct 12^th - Indigenous Peoples' Day

Encourage shoppers to learn more about Indigenous Peoples’ Day and support Native American retailers.
Partner with a Native American retailer to offer a cross-promotion.
Leverage contra-seasonal marketing: Not everyone has this day off, so even if you are closed, don’t abandon online marketing efforts. Innovative companies continue their campaigns to reach all potential customers.

Oct 16^th - National Boss Day

Have team-building exercises for managers and employees. Use #BossDay to post on social media.

Oct 29^th - National Cat Day

Check out our cat-related items here.
This day was established to help the public recognize cats in need of rescue in their communities. Share cat adoption information on your social accounts. Use #NationalCatDay.

Oct 31^st - Halloween

Have a raffle to win tickets to a local Halloween-related event. A purchase equals an entry into the drawing or a $1 raffle ticket.
Make trick-or-treat bags for children and send an email or social post to encourage families to come in with their children, shop, and pick up their trick-or-treat bags while supplies last.
Hold an employee and/or customer costume contest, where the winner gets a prize or discount.
Decorate your storefront and merchandise display tables to get in the spirit!
Offer special deals on jewelry or items that customers can use for costumes.
Shop our Halloween collection here.

November

Create a storefront sign to let customers know your holiday season dates and hours.
Create holiday merchandise display tables and consider decorations and festive music to get people in the shopping and giving spirit.
Have a gift-wrapping station for November and December – Complimentary or for an additional charge.
Create Fall/Winter Window displays to draw customers in.
This is the season of gift-giving! Run promotions based on gift ideas for others.

Nov 11^th - Veteran's Day

Offer military veterans visiting your store a restaurant gift card for a free meal. Reach out to local restaurants for participation.
Get involved in any Veteran's Day events in your community.
Host a Veterans Day sale and donate a percentage of proceeds to a veterans' charity. Alternatively, if you have a specific product, promote it and donate a set amount for each purchase.
Align your business with a veteran-owned business. See how you can help each other and in your community.
Shop Veteran’s Day-related items here.

Nov 15^th - America Recycles Day

Stock up on our recycle charm, Item #73702! Keep the item at your register to promote preserving America through recycling.
Have recycling cans in your brick-and-mortar store. Educate neighbors, friends, and colleagues on the importance of recycling – especially for a business that uses a lot of recyclable materials!

Nov 20^th- 26^th - National Game and Puzzle Week

Have a large puzzle on a table in your store (with a sign letting customers know this is National Game and Puzzle Week). Have your employees complete the edges, and then any customer who adds a piece will get a discount. Get creative with your promotions!
Shop our games & puzzle items here.

Nov 26^th - Thanksgiving Day

Ask your followers what they are thankful for on social media channels. Pick a winning comment and offer to send that person a gift.
Host a Thanksgiving potluck or small gathering with your employees.
Have a Thanksgiving basket giveaway with some of your favorite items and best-sellers. A contest is the easiest way to collect customers' email addresses and other useful data.
A great way to say “thank you” to your customers is to host a contest with a grocery store gift card prize. Market it as Thanksgiving dinner on you!
If you plan to give to charity this holiday season, try to get your customers involved and ask them to nominate charities that they would like to see get donations. Get the conversation going on all social media channels.
Shop our Thanksgiving items here.
Try to include some recipes or food-related posts on your blog or across your social accounts.

Nov 27^th - Black Friday

Get creative with promotions. Try using Woobox. This tool allows you to run sweepstakes, contests, and marketing campaigns and is easy to use.
Offer a free mystery gift when customers spend a certain amount in your store.
Send your loyal/VIP customers exclusive information with offers/discounts.
Try to stand out from other marketing ideas this weekend, as it is the year's biggest shopping day.
Don’t forget to let your customers know your store hours for the holiday season.

Nov 28^th - Small Business Saturday

Use the hashtag #ShopSmall and/or # SmallBizSat on any social media posts you write about Small Business Saturday, so they’ll appear on the main Small Business Saturday feed.
Consider longer store hours and door-busting deals!
Partner with other small businesses in your community to gain new exposure and customers.
Engage your business on Foursquare. Allow customers to "check in" to your store for exciting freebies and discounts.

Nov 30^th - Cyber Monday

Freshen up web content and products before any promotional push. Ensure you are ready and stocked for online orders if you have a site.
Extend all promotional and marketing ideas through your website. Offer free shipping or email special interest gift guides to your mailing list.
Promote through social media using #CyberMonday.

December

HAPPY HOLIDAYS! Don't forget to include everybody this month and spread the joy/love!
Exhibit at holiday shows. See if local craft fairs or gift shows accept commercial vendors and, if so, rent a booth.
Send physical, handwritten holiday cards to customers. They will appreciate the thoughtfulness.
If you are a brick-and-mortar retailer, consider adding more seating inside or outside your store for this busy season.
Have a "Gift Card Promotion." For every $50.00 a customer purchases gift cards, give a $10.00 Gift Card for free. This will promote continued spending in your store even after the holiday season.
Shop our Christmas items here!

Dec 1^st - National Day of Giving

Set up a collection of non-perishable food at work and deliver the collection to a local food pantry.
Donate gift cards to a local shelter.
Collect new toys and donate them to children spending the holidays in the hospital.

Dec 5^th– Dec 12^th - Hanukkah

Although Hanukkah doesn’t typically top the busy buying season of Christmas, it is still a great time for social media promotions such as giveaways, contests, sales, and BOGO offers.
Hold an exclusive sale. Deep discounts and freebies attract holiday shoppers, but it’s more effective to make sales fun and uniquely engaging for your customers. For example, you might offer an additional discount to anyone who brings in a menorah.
Purchase our Hanukkah charms, Item #73173 and Item #74455.

Dec 13^th– 19^th

§ According to Fortunly, “More than 60% of Americans buy their gifts a week before Christmas,” and “More than 60% of US consumers prefer to buy their holiday gifts online.” Allocate a larger marketing budget during this time.

Dec 21^st - First Day of Winter (Winter Solstice)

Have a hot coffee or hot chocolate table in your brick-and-mortar store so customers can stay warm while shopping.
For many small businesses, winter is a slow season after the holidays. This is a great time to start planning your marketing ideas for all the other seasons. Review sales data and identify trends to generate ideas to build on that success.
Set out a table near the front of your store or promote the best gift ideas on your website.

Dec 24^th - Christmas Eve

Host an ugly Christmas sweater party and offer Christmas cookies and other goodies to your customers.
Consider closing your store early so your employees can spend time with their loved ones.

Dec 25^th - Christmas Day

Have a "12 Days of Christmas" promotional event with daily prizes.
According to Facebook polls, “65% of shoppers plan to keep shopping after Christmas.” Don’t stop reaching out just yet!
Shop our Christmas and Religious collections.

Dec 26^th- Jan 1^st - Kwanzaa

Dec 31^st - New Year's Eve

Highlight items suitable for New Year's Eve celebrations through visual merchandising, displays, or unique, party-perfect marketing imagery.
Include an inspiring quote or prompt people to share their resolutions on social media. Choose a winner with the most inspiring quote or creative resolution and send them a gift card to your store.

Year-round - Marketing Ideas and Best Practices

Create business cards or office supplies, such as calendars, pens, or Post-it notes, featuring your business name and company logo. Hand them out to customers with a purchase or leave them at other small local businesses (with permission).
Join a trade association or organization related to your business.
Create custom letterheads and fax coversheets with your logo.
Be present on ALL social media channels: Instagram, TikTok, Facebook, LinkedIn, Pinterest, or create your blog.
Include positive customer testimonials on your website.
Create T-shirts with your business name and logo for your staff, friends, and family.
Have a professional voicemail system to catch after-hours phone calls. This should include business hours, website, and location.
If it fits within your marketing budget, host a booth at a trade show or expo attended by your target market. This is an effective way to acquire new customers.
Donate your product or volunteer your time to a charity or auction for a good cause.
Create a “loyalty” or “VIP” program if you don't have one already. Ex: A punch card that gets a punch every $10 someone spends, and when they reach 10 punches, they get a percentage off their next purchase.
Send handwritten thank-you notes to customers for large purchases, special customers, or around the holiday season.
ALWAYS reach out to other businesses in your community to cross-promote.
Have a referral program offering discounts or deals to customers who refer others to your store.

2026 Marketing Calendar

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